Nederland 3 Summer Festivals Brief
Introduction Every summer, Nederland 3 brings you the hottest festivals. These epic events have a massive fan following, and we're here to ensure you don't miss out, even if you don't have a ticket!
Nederland 3: Your gateway to the present and future. We offer dynamic and thought-provoking content that keeps you ahead of the curve. Nederland 3 is all about exploration, feeding your curiosity, and sharing real stories. We love pushing boundaries and embracing new ideas. Join us, engage, and let your voice be heard. We seamlessly blend with the online and radio world.
Core Values: Innovative, Authentic, Impactful, Unconventional Target Audiences We're all about the 20-34 age group, but hey, we welcome those up to 49 years too. Our summer festivals? They cater to everyone.
Problem: Only 29% connect music and festivals with Nederland 3. Surprisingly, Veronica, with fewer festivals, scores 32%. Our numbers should be higher, considering our festival history. Past festival promos with footage didn't quite hit the mark.
Objective Our goal: Make Nederland 3 the festival destination.
Question Create a snappy 15-second promo that tells viewers: "Don't miss out on the festival action! Nederland 3's got you covered." It should blend with Nederland 3's vibe but leave a lasting impression. And, what's your suggestion for the voice-over?
Client: NPO (Dutch Public Broadcast)
Production: Mokum Motion
Direction: Mokum Motion
Art Direction: Mokum Motion
Animation: Mokum motion
Sound design: DutchToast
Soundmix: Jons Maresch
Production: Mokum Motion
Direction: Mokum Motion
Art Direction: Mokum Motion
Animation: Mokum motion
Sound design: DutchToast
Soundmix: Jons Maresch
Design Process
Reference Images
Sketches
Color Selection Festival
Animation R&D
Pitched Concept
