Film 1 - "Rum Diary" Promo
Creating the "Rum Diary" promo with a newspaper-themed look and feel required careful planning and a creative work process. The edit department reviewed all available footage and selected shots that aligned with the newspaper concept and also ensured that the selected shots would have a cohesive look and feel. After that the selected frames were exported as high-resolution images with clear file names indicating their order. The graphic department was provided with a creative brief that outlined the desired newspaper aesthetics, including fonts, colours, and layout styles. The vision for a vintage, playful, and engaging look was shared. The final graphical elements were reviewed and approved for integration into the video, ensuring they complemented the footage and maintained a consistent look and feel. Client: Film1 Production & Creative Direction: DutchToast Motion Design: Mokum Motion